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SCAFFOLD STUDIO

BRANDING FOR MY FINAL YEAR PROJECT TEAM
ADOBE ILLUSTRATOR, HAND SKETCHES
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We named our final year project team as Scaffold Studio. Scaffolding is something that we see almost everywhere in 
Hong Kong, since places in Hong Kong are always under renovation. It is a kind of progress and development for 
something to go from the current state to the desired goal state. It is the journey of getting better.
LOGO DESIGN
Did not know when, members of our team started to use a kind of birds to represent each of us, which we did not pick
 
those randomly, it is symbolistic to the character of the each of us. As we were thinking about what was the thing that
 
could symbolise our team the best we all agreed that would be the people in the team. So I started thinking about how
 
to incorporate scaffold and the birds together. 
 
 
 
At first, I thought of piling up the birds or directly use the shape of a scaffold. Eventually, since we are creating a
 
digital game, Poki, the leader of our team has suggested to the most basic units of digital images (pixels), to form the
 
birds that represent each of the members of the team. The logo symbolises 'It is a journey for each of us to improve
 
ourselves'.
TYPOGRAPHY
NAME CARD
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